A website’s design can be a deciding factor in whether a site achieves success or fails. If you use user friendly, aesthetically pleasing design elements, your visitors will be more likely to rate their experience on your website highly. If your website is poorly designed and difficult to navigate, internet users will probably leave your website without reading any of its content. Use all the tips from this article so that you too can become a great web designer.
Frames have been uncool to use since the 90’s. Frames are flawed and they went out of style for a reason. Readers have difficulty bookmarking and scrolling websites with frames. There are better ways to allow your users to browse your pages easily.
In order for your site to bring in visitors, its navigation must be intuitive. Your links need to be prominently placed, easy to understand and functional. Another way to provide easy navigation is to incorporate menus. Ensure your site users can easily find the way to the pages are the main ones by providing links to them on each subordinate page.
Make sure that your clients can cancel an action when they need to. For example, put a “clear” button on a form, an unsubscribe link on all newsletters and a “cancel” button on orders. By not letting visitors cancel something that they don’t want to finish, you’re pretty much forcing them into doing something. This can harm your return visits or purchases.
Your website should be easy to scan. Most visitors do not have a lot of time to spend, so they scan to see what they want to read. Broken into sections, text becomes more readable and visitors willingly return. Put important facts near the top of the page. Your users will appreciate it, because it helps them know if your site has what they are looking for.
Stay away from using pop-up ads. Nothing is worse that going to a website and being bombarded with pop-up ads. The vast majority of users will just exit a site with pop-ups. You can prevent visitor frustration, and improve your reputation, by avoiding pop-up advertisements entirely. If you use a host who forces you to utilize pop-ups, you probably need to search for another host.
Always keep your opening page simple. The look of your front page will help people determine if they want to stay on your site or leave it. Provide a good description of your business and its function. Minimize other information. This will reduce distractions.
Research your keywords. You definitely want to focus first on providing relevant content, but keywords should be planted appropriately to help you grow that customer base. You need to understand the proper keywords that will attract visitors to your website.
If your site is larger than a few pages, it should be searchable. Place a search box in the top right corner on the home page where users can search for a term that may appear on your site. You can add search functions to your site with Google and FreeFind.
When you design a site, try to stick to just a few web fonts. You definitely want to consider what the fonts are actually going to look like on different screens and whether they are too small to read easily. Verdana is a font commonly used because it’s easy to read in an array of colors and sizes.
Well-done web page design, the sort that makes your website appealing and easy for visitors to use, can make the difference between success and failure. A site that is well-designed encourages visitors to stay, come back and share, resulting in a big boost in traffic. On the other hand, a poorly designed website is unlikely to attract repeat visitors. Use these practical tips and tricks to develop a high-performance website.