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Frequent Questions

What is SEO?

SEO (search engine optimization), is a process implemented when attempting to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the goal to increase organic (unpaid) traffic to that page.

What is On-Page SEO?

On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.

How is SEO changing?

SEO is always changing. But the biggest change continues to be the shift toward mobile. Mobile digital media time in the US is now significantly higher (51%) than desktop digital media time (42%), and that number is set to continue to grow. It’s becoming more and more paramount to make sure you have no mobile usability issues on your site.

Where Do I Start My SEO Strategy?

What have you done thus far? If the answer is nothing, you’re going to want to run an site audit. This will allow you to find and rectify any broken links, make sure all your meta tags are in order, and check page load speeds and overall site usability. Once your current pages are in order, get cracking on keyword research, and start putting out some content!

What is keyword research?

Keyword research helps you determine the keywords for which you should optimize the current and future pages of your site.

Will blogging help SEO?

Yes! Each piece of new content you create is another opportunity to rank for a target keyword related to your business. The more high-quality blogs you create, the wider the net you cast across your industry’s organic search results.

What is robots.txt?

robots.txt is a text file within your website’s top-level directory that instructs search engines how to crawl your pages.

When will my website design/redesign be finished?

A website design/redesign project duration typically depends on content provided by the client. We ask our clients to provide us with all content to be placed on each page of their website project. During our initial meeting, we provide a checklist for each piece of content required to finish the project. This content consists of...

*How does SEO pricing work?

We charge a monthly retainer fee for our serves. That retainer fee is built based on the number of hours required to work on your website over the life of your campaign. Those hours are then amortized into a monthly retainer amount. Fees are due at the beginning of every month to retain our agency.

*How long does it take to see results from SEO?

"Results" are relative depending on your goals and your industry. It could take a full 12 months to get top rankings for the chosen keywords . For some of our other, smaller clients, results can be seen within 30 to 90 days. For a more detailed analysis, please contact us directly.

Which SEO Techniques are popular?

Where to begin? Link building. Keyword research. Site audits. On-page SEO. Updating pages for relevancy. All are important.

What are SEO backlinks?

Think about it this way: the internet is made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries—a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.

Follow vs. nofollow links: What’s the difference?

The difference between follow and nofollow links: a follow link carries link equity. A nofollow link carries no link equity.

What is link equity?

Formally referred to as “link juice,” link equity is the amount of clout a link transfers from one page to another. Before nofollow links, all links carried link equity, and spam (posting links across the web not for the sake of being informative, but for the sake of acquiring referral traffic) was a surefire way to get your pages to rank higher. It was common to see several sites owned by the same person on the first page of the SERP, and to see blog comments flooded with links to irrelevant content. Today, you can still click through from one page to another using nofollow links; but search engines don’t follow them when they crawl the web, so no link equity is passed.

The amount of link equity a link carries is determined by several factors. Links from relevant content, from authoritative sites, and from body paragraphs have more equity than links from irrelevant content, non-authoritative sites, and page headers and footers.

What is domain authority?

A website’s domain authority corresponds directly to its ability to rank in the search engine. Conceptually, you can think of domain authority as an extension of link equity. If a page’s link equity is determined by the number and quality of its links, then a site’s domain authority is determined by the link equity of all its pages.

What is link building?

Link building is an SEO strategy by which an SEO acquires links to boost a page’s link equity; and therefore its ranking; and therefore its traffic. Both internal and external link building can help boost page authority, but one is decidedly harder than the other!

Internal vs. external links: What’s the difference?

Internal links are links that come from within the same domain. External links are links that don’t come from within the same domain.

What is anchor text?

It’s the clickable text in a hyperlink. Anchor text informs the crawling search engine about the topic of the linked-to page.

What can SEO do for my business?

If online marketing is an important part of your business (and, to be frank, it should be!) then SEO can be a serious asset. It costs nothing to do a little keyword research, come up with a content strategy, and regularly practice external and internal link building. And while SEO may not return immediate, tangible conversions, it is a pivotal part of driving organic traffic; and driving organic traffic is a pivotal part of building brand awareness and familiarity. If your audience can rely on you to deliver relevant, high-quality resources at the top of the SERP, they’ll be that much closer to purchasing your product!

What is your web design process?

In a nutshell...

*Do you guarantee results?

We do NOT guarantee results - any agency that does, please proceed at your own caution. The process of SEO is to optimize your website to rank higher in search engines. Search engines have an incredibly complicated algorithm which changes on a daily basis. Anyone who claims a guarantee against this algorithm is not doing their job responsibly. What we do guarantee is to put your website in the best position possible for results. If you take a moment to review the results we've gotten for past clients, their recommendations and our presence across the industry, we find the quality of our work speaks for itself.

*What's included with your SEO service?

We have an incredibly robust service, that includes touch points with content, analytics and link building. Since we do so much, it's actually easier to list out what's NOT included in our service. Our standard SEO service includes a link building strategy, but does NOT include the actual link acquisition. While we handle this for almost all of our clients, we do ask for a small expense budget to ensure your links are of the upmost quality. The same with content - while we build you a complete content strategy with topics, we do NOT write the content for you. If you have a writer we will work directly with them. If not, we have writing partners to which you will pay directly for content writing fees. We will manage them and the end to end content process, but since we don't have experts in your field within our agency, we find it works best for all parties to use writers who have an expertise in your industry.

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